Video Consumption During Quarantine

While many unprecedented circumstances unfolded in 2020, not all were negative. Aside from global pandemics, there have been some interesting societal changes that could drive growth and positive developments.

Les représentants du gouvernement et les amis et members of the family concerned appellent to a self-isolement continued at the maison to protect the saint and the fonctionnement of our hôpitaux et de notre population, et il n'y a jamais eu de meilleur moment pour do it. Our access to information through the use of the Internet has allowed most functions, sources of income, and relationships to continue and sometimes even flourish in a physically isolated society. In addition, these relationships and business opportunities depend more than ever on the use of video; Whether it's digital animation, social media marketing, or corporate video productions, people need to get their message across more than ever.

Fortunately, with people planning to stay home and use screens and technology, video is the perfect way to communicate directly with consumers. Even Facebook CEO Mark Zuckerberg believes that video is a crucial part of our future as he increasingly shifts his platform towards video stories and video ads. According to Wyzowl in his Annual Survey on the State of Video Marketing for 2020, 92% of marketers say that video is an important part of their marketing strategy. This is a 78% increase in 2015. This growth has a lot to do with the fact that 88% of marketers say that video marketing gives them a positive ROI or ROI. This figure is up from just 33% in 2015, which means that marketers and consumers are turning to video consumption to learn more about the market and connect with consumers.

Jonathan Barnard, Forecast Manager at Zenith, commented on the trend: “Online video consumption is growing rapidly and the average person will spend half the time watching online video this year than traditional television. This rapidly growing audience is driving rapid growth in advertiser demand and making online video the fastest growing digital channel in terms of ad spend. "

This is great news for us and our clients, as opportunities for well-produced video multiply. The ability to produce live video content locally on our original site in Richmond, Virginia was limited due to distance regulations, but our clients continued to request marketing materials and animation online. We have been able to find creative solutions to produce what our clients need and this includes character animation, 3D rendering and modeling, remote interviews and video editing from existing material. From our perspective, the need for a strong message that is communicated through moving images and audio is no less: it is becoming the new standard in digital advertising.