Win your own Oscar
The best in Hollywood have already adorned the red carpet of the Golden Globes, the SAG Awards and the Grammys. The Oscar ceremony will soon take center stage.
Entrepreneurs should also consider the beginning of 2020 as their reward season.
This is a good time to plan to participate in key price competitions that will strengthen your credibility, add leadership and authority, and create opportunities for public relations and public relations.
While many industry awards are valuable and certainly useful, others are not.
Here are five tips to help you get a prestigious award and then use it for maximum ROI.
1. Develop a reward strategy.
Companies need to take a proactive approach. You should do a little research and find out which prices are most advantageous for the development of your brand.
In some cases, national honors are the only ones worth pursuing. For others, local rewards such as the fastest growing companies, the best accounting firm, the best jobs, etc. can offer a high level of prestige to their customers and prospects.
2. Appoint an ambassador for the award.
Many companies make the mistake of postponing award ceremonies and then find that they have a limited time to collect and ship all of the materials.
By designating a contact person as ambassador for the award, it can be ensured that all necessary documents are available. You can also search for reward opportunities that reflect the company's mission and values.
3. Increase focus and costs.
Almost all reputable prizes are awarded free of charge or require a low, affordable entry fee. However, some charge a substantial sum just for your consideration.
Although the sponsor may incur certain costs in processing and evaluating applications, those that appear excessive should be avoided.
Many unknown organizations practically proclaim that it has already been recognized as the best company in its category. For $ 800, it secures your registration and sends you a nice trophy. These meaningless honors are ultimately worthless for you or your customers.
4. Share your prize with your team.
Some companies will work for hours on a reward request and then bury the news once they receive their special award. They put their badge or trophy on a shelf in the hall and forget it.
The business owner must ensure that all team members share this success. The price must be displayed and highlighted at a business meeting. The people who are most responsible for receiving the award must be recognized.
Prize notices must be posted on the company's website and included in the newsletter. The award can be used as a means to build team camaraderie, improve reputation, improve employee satisfaction, and create excitement across the company.
5. Use your recognition for optimal branding and advertising.
Most award-winning organizations will try to showcase their honest business. This is usually done through a list in the calendar of events, an advertisement in a publication or a template for press releases that is sent to the winners for distribution to their local media. However, companies should step up their efforts.
The winners must publish prize messages and the associated photo and / or video on their website and on all feasible social media channels. Company-formatted press releases must be created and distributed to local media, specialist publications and trade journals.
Price messages can be highlighted in an electronic newsletter that is sent to customers. A badge or recognition line can be added to the email signature lines. A story about how the team achieved success has great content for the corporate blog.
Winning a prestigious award can have many advantages. This not only increases the awareness of employees and customers, but is also an attractive tool for recruiting new employees.
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